Find one fan.

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I talk about finding one fan to rave about your products and services.

Inspired by Kevin Kelly’s 1,000 fans principle, I believe that the feedback from your first fan will help you innovate and grow for the future.

I also discuss giving away ten times more than you think you should in order to accelerate growth. Most competitors selfishly never do this. Give more than you take to help stand out among a sea of broadcasting noise.