Find one fan.


I talk about finding one fan to rave about your products and services.

Inspired by Kevin Kelly’s 1,000 fans principle, I believe that the feedback from your first fan will help you innovate and grow for the future.

I also discuss giving away ten times more than you think you should in order to accelerate growth. Most competitors selfishly never do this. Give more than you take to help stand out among a sea of broadcasting noise.

Top 8 Apps for Freelancing

When I do freelance marketing for my clients, here are the top 8 apps I use:

For lead generation purposes, Upwork is a fantastic platform for any new freelancer without an established list of clientele. I highly recommend everyone check this out to see if it’s right for them.

Google Sheets
I send my invoices with Google Sheets. In fact, here is the formatted template I use – feel free to make it your own. Once you’re done adding in line items, you can download it as a PDF and easily send it off to your client without all the technical hassle.

Google Keep
I write on-the-fly ideas down with Google Keep in case I’d like to create a future blog post on a topic or share something important with my clients.

In case you haven’t noticed, I enjoy Google Apps – Gmail is no exception for all my email communication needs.

Sometimes I’ll need to keep track of the status and deadlines for various projects – Trello is a fantastic project management app that keeps me on top of everything.

To time the amount of hours I spend on a project, I use my phone’s stopwatch or a basic one (just Google “stopwatch” and you’ll find one online).

If I’m not setting up payments in Upwork, I’ll use PayPal for all my money processing needs. What I like about PayPal is I can send clients a unique URL where they can send me money easily. Aside from the pesky processing fees, I’m happy with the platform.

Surprisingly, there is quite a large volume of potential clients on Craigslist. I recommend spending a few minutes per day to see what remote gigs pop up for your specialty.

That’s it, I keep my app usage to a minimum. I want to focus on delivering a quality experience for my clients, and using only the most important apps for my workflow helps with overall productivity and focus.

Learn how to optimize your freelance profile for success with this free video.

How To Track Revenue Per Email

While sitting in an executive business meeting during my corporate gig, I was asked one of the most important marketing questions in my life at that point:

Trev, what are your revenue per email numbers?

I remember feeling like a deer in headlights, having no idea that revenue per email was even an important marketing metric.

Embarrassed that I had no answer for my fellow executives and boss, I decided to dig into some research.

Rather than just assessing open and click-through rates for the remainder of my entire marketing career, I learned that revenue per email would be quite a valuable metric to track. It would help us understand our company’s return on investment, specifically for email marketing.

Then I discovered that I was not alone – research has indicated that less than a third of marketers even track revenue per email!

I thought it would be great to really break down what I’ve learned here to help others effectively track this metric; after all, without tracking revenue per email, how will you know when to spend more on your campaigns?

First off, if you are using a platform like MailChimp, there is a free integration with Google Analytics to allow you to track goal conversions.

Your revenue per email numbers will then be automatically calculated every time your email subscriber takes a transactional action on your website.

There are plenty more integrations, both free and paid, to allow you to track sales conversions. I recommend Google Analytics as it gives you much more detail related to ads and traffic, without any cost.

If you’re old-school, you can always use a spreadsheet or calculator to track the metric. This assumes you can directly relate purchasing behaviour to your email campaigns.

In order to calculate revenue per email, you can calculate it one of two ways: per delivered emails or per all emails.

For simplicity’s sake, without fudging the numbers, I go with revenue per ALL emails. The reason I do this is because total emails sent reflect the quality of the list and the marketer’s ability to list-clean undelivered emails.

Thus, the calculation is straightforward: divide the revenue earned from that email campaign by the total number of emails sent for the campaign.

If you start tracking revenue per email with all of your campaigns, you will begin to optimize your marketing efforts for sales conversions – that makes you a powerful marketer.

To take your email marketing learning to new heights, check out my video course here.

10 Salaries of Specialized Marketing Jobs

I was curious to find out which marketing niche would be the greatest opportunity to specialize in. I decided to put together a list of salaries for common marketing jobs based on Canadian data from PayScale. Here they are:

Growth Hacker: $74,369
Content Marketing Manager: $60,241
Marketing Research Specialist: $56,696
Data Analyst: $51,854
Pay-Per-Click (PPC) Marketing Manager: $49,739
Brand Specialist: $47,900
Search Engine Optimization (SEO) Specialist: $46,038
Email Marketing Specialist: $45,316
Social Media Marketing Specialist: $43,972
Marketing Coordinator: $42,725