My answer to What are some disasters that happen when amateurs build a business logo?
Answer by Trevor Carss:
I can list a ton of disasters, but I’ll start with a few:
- Too many colours (unless it is Google)
- Too many fancy fonts
- Too many iconic elements
- Too many words
- Too many design concept choices (they should only present you with three of their top choices to avoid analysis paralysis)
- No cohesiveness (does it work on mobile, desktop, print? Can it be one-inch square?)
I’ve included the proper way to design a logo in a blog post.