What are some disasters that happen when amateurs build a business logo?

My answer to What are some disasters that happen when amateurs build a business logo?

Answer by Trevor Carss:

I can list a ton of disasters, but I’ll start with a few:

  • Too many colours (unless it is Google)
  • Too many fancy fonts
  • Too many iconic elements
  • Too many words
  • Too many design concept choices (they should only present you with three of their top choices to avoid analysis paralysis)
  • No cohesiveness (does it work on mobile, desktop, print? Can it be one-inch square?)

I’ve included the proper way to design a logo in a blog post here.

What are some disasters that happen when amateurs build a business logo?