As I partake in a fitness challenge for 2018 (Half Tough Mudder), there are some fun knowledge bites I’ve come across as a marketer.
The main one is that experiences are everything.
If we want to sell a product, we shouldn’t be selling anything. We should be delivering instead – delivering experiences that matter.
Look at every top brand. They deliver fantastic experiences to the world, 24/7.
Disney with happiness.
Tesla with innovation.
Google with search technology.
If we want to really succeed today, we need to take a step back and think how we’re communicating with potential customers.
I come across countless examples of the classic pushy salesperson tactic, but I don’t think that will get anyone far these days.
People want to feel good about their purchase decisions, not deceived or lied to.
With a nice experience, people will feel much better about their choices. Less returns. Less buyer’s remorse. Less headaches.
This is why I believe experiences are everything, especially if you want to solve problems rather than create them.