How You Can Find a Profitable eCommerce Niche

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Here is how you can find a profitable eCommerce niche.

The first question to ask: what interests you?

Almost any niche could work, but first you should ask yourself what kind of store you could run on a daily basis. If someone can make millions selling pet rocks, anything is fair game.

The ultimate three money-making niches are: wealth, health, and relationships. Sell something within a subcategory of those niches and you have a potential winner. Again, this all depends on what interests you.

Another approach to niche discovery is to think of a product that only 10,000 customers might want. Why? It helps you to laser-focus your business on a specific audience. Sure, you can expand later, but the more specific to start, the better your marketing and sales results will be. Everything to everyone is nothing to no one.

You could also do a search on Shopify for eCommerce inspiration. I found a number of listicles on there, such as “50 Best Shopify Stores to Inspire Entrepreneurs in 2021”. That’s a good way to open the idea flood gates.

Conduct keyword research on Google to see what is popular in search results. You might just find a trending idea for your next store.

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8 Ways to Promote Your Landing Page

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How you can promote your website landing page with these eight different tips.

What is a landing page?
A webpage where you want a visitor to take action (form sign-up, coming soon page, buy now, book appointment, you name it. Could have oodles of sales text, or just a simple button, depending on your goals)

Notes:

  • Share page where it adds value
  • Conduct A/B testing to see what converts
  • Add social proof via case studies, testimonials, reviews..

Paid channels (1-4) + unpaid channels (5-8):

  1. Search ads (Google)
  2. Display ads
  3. Social media ads (linkedin, fb, etc)
  4. Audio ads (podcasting, radio, streaming etc)
  5. Email outreach
  6. Guest blogging
  7. Social media posting + commenting (YouTube, Twitter, Pinterest, Quora, Forums..)
  8. Tools (exit popups, automation sequences via website – email, cookies)

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