In the Asian market, TikTok has been experimenting with brand takeovers, in-feed native video ads and sponsored hashtag challenges for their monetization. It could be possible that these features expand to creators for individualized monetization.
In the meantime, building an audience on TikTok, like any other social media platform, allows creators to become influencers. This means the ability to secure brand deals with companies aiming to target the Gen-Z demographic.
You can also cross-promote products and services outside of TikTok by doing mentions in your video clips.