Social media is meant to be….social. When I go on to these platforms, the best thing for growth (aside from content) appears to be genuine commenting amongst the community.
If you are just broadcasting, no one will find you. You have to engage and chat with people, just as you would at an in-person networking event.
The great thing about using social media for business growth is that you can be introverted, have nothing much to say and still grow an audience. These platforms are littered with introverts, making it the perfect alternative networking option.
Just beware of the people who might not have the most positive comments for you. It’s never personal; just realize that they might be having a bad day. These comments can be a major deterrent when considering to participate in social media. Bad feedback is just plain draining.
Be positive and encouraging, genuinely connect with others and have fun!