Yesterday came the launch of the Tesla Model 3: one of the greatest product releases in automotive from the perspective of mass market appeal. It is stated that no other car has generated so much buzz in the history of the automotive industry.
At $35,000, the new Tesla is a marvel in engineering and design. 115,000 pre-orders were made within 24 hours. The hype ahead of the event lived up to expectations.
As far as brands go, Tesla may very well be on track as the defining game-changer for automotive as Apple has been for technology.