My answer to What is the question you wished you had been asked before starting your business?
Answer by Trevor Carss:
What is your niche?
Finding your niche is the most important piece to running your business successfully as it drives all of your long-term marketing activities.
There are so many people who will tell you all of the things you should try, and you always want to gather feedback, but stay focused on what industry you’re in and who your customers are.
Being a clothing brand or bakery is not enough to describe what you do. Get specific.