How you can promote your website landing page with these eight different tips.
What is a landing page?
A webpage where you want a visitor to take action (form sign-up, coming soon page, buy now, book appointment, you name it. Could have oodles of sales text, or just a simple button, depending on your goals)
- Share page where it adds value
- Conduct A/B testing to see what converts
- Add social proof via case studies, testimonials, reviews..
Paid channels (1-4) + unpaid channels (5-8):
- Search ads (Google)
- Display ads
- Social media ads (linkedin, fb, etc)
- Audio ads (podcasting, radio, streaming etc)
- Email outreach
- Guest blogging
- Social media posting + commenting (YouTube, Twitter, Pinterest, Quora, Forums..)
- Tools (exit popups, automation sequences via website – email, cookies)