When building an audience, giving away a free item could be your best marketing strategy.
We often feel like giving away content is dangerous for our brand value. I feel it’s the best.
Look at top brands and you’ll see them giving away something free every second.
Free perfume samples.
Free coupons.
Free guides.
Free trials.
Free courses.
When you approach your art from the mindset of sharing rather than hoarding, you begin to attract fans into your life.
With raving fans in your grasp, you then have a thriving business.