My answer to What are some of the greatest marketing disasters in history?
Answer by Trevor Carss:
Just for fun, I thought I’d bring up two famous beverage companies for this question,and .
It is argued that the launch of New Coke in 1985 was a serious disaster for Coca-Cola.
The recent Pepsi commercial with Kendall Jenner was also a modern marketing disaster.
When the competition is fierce, companies will try to think too far outside the box to gain market share. I feel that a marketing disaster with bad press is still an opportunity to rise from the ashes, as Coca-Cola has done since then.
Nevertheless, we should commend those who try.