Trev

I make stories.

What is the fastest way to have a business and to own a company?

My answer to What is the fastest way to have a business and to own a company?

Answer by Trevor Carss:

This is an easy one: start.

Chances are you have the idea in your head. Put it out there. Start selling, start communicating, start building.

There are many resources to get your product out to market. You can set up a Facebook page and literally build your entire business from there.

Every business starts with an idea executed.

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What is your impression of a 17-year old girl who doesn’t have a Facebook, Instagram, or Snapchat?

My answer to What is your impression of a 17-year old girl who doesn’t have a Facebook, Instagram, or Snapchat?

Answer by Trevor Carss:

My impression does not change, as I respect her decision, however I would need to know how she interacts with others to see why this would be the appropriate lifestyle approach.

Does she still communicate with people offline or is she socially removed?
Can she use text messaging (that is a form of social media)?

For kids today the challenge is even greater to interact without social media. If her friends communicate online or organize events online then she may feel left out.

When getting a job after university / college, will her lack of online presence hurt her chances of securing a job? Most recruiters are checking out LinkedIn profiles today. Depends on her interview and interpersonal skills, as well as her ability to network offline.

If she’s running a business down the road, how will she find prospects? It will require an offline marketing strategy, which may not scale well for growth.

A world without social media is possible, as long as she is comfortable communicating through offline channels.

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Who is the greatest marketer in human history and why?

My answer to Who is the greatest marketer in human history and why?

Answer by Trevor Carss:

Steve Jobs.

This man was an incredible marketer, innovator and pioneer for computing. Just look at Apple today to realize how much of an impact he still has on their massive success.

  • He could captivate audiences with his keynote speeches.
  • He could design products before people knew they needed them.
  • He turned around the business by disrupting the music industry (iPod).
  • He went on to disrupt other technologies with innovation (phones, computers).
  • He made advertising beautiful.
  • He made technology beautiful.

For those reasons and countless more, I believe Jobs is the greatest marketer of all-time.

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