Trev

I make stories.

Success Advice from Top Entrepreneurs

Here is a list of success tips from the best entrepreneurs in the world:

  • Do something you’re very passionate about.
  • Don’t chase trends.
  • Have passion or you’ll give up.
  • Go. Do. Try. Learn.
  • Don’t let people tell you it can’t be done.
  • Don’t chase money.
  • Explore what’s interesting.
  • Work on a difference-making thing.
  • Have emotional investment.
  • Spend time with the people you want to be.
  • Question everything. Can you make it better?
  • Ask what new market this is creating.
  • Ask what problem this is solving.
  • Come up with 10 daily ideas.
  • The world could care less – persuade them.
  • If you believe, you will see it.
  • Build little devices for fun.
  • Build a business without limits, that’s usable.
  • Not having doubts? Not pushing boundaries.
  • Don’t worry about building fast. Build importance.
  • Figure out why you do what you do, what’s your purpose, cause.
  • What’s your story?
  • You should be saying you want this to exist.
  • If this was successful without your involvement, would you want it to do well?
  • Validate ideas with others.
  • Get ideas out of your head and make them.
  • Be dangerous enough to build it.
  • Maximize probability of solving problems.
  • Start with perfecting experience for one person first.
  • Constantly seek criticism.
  • Ask communities about your ideas.
  • Learn from others.
  • Ask opinions.
  • Make what others want.
  • Ignore naysayers.
  • Test ideas constantly.
  • What is the smallest test to run for validation?
  • It’s okay to solve small problems first.
  • Do exceptional things for users.
  • Spend money on teaching and educating.
  • You can’t do everything, and even if you can, you shouldn’t.
  • Find a partner high in intelligence, energy and integrity.
  • Align everyone on goals.
  • Formulate core values that you hire and fire off of.
  • Religiously adhere to values and principles.
  • You have to be a great listener, motivator and praiser.
  • Make sure everyone has what they need to kick ass.
  • There are things outside your control – market, economy, funding – be okay with it.
  • Be open-minded and open to change.
  • Don’t avoid mistakes.
  • Don’t give up.
  • Learn quickly from mistakes.
  • Bounce back.
  • Keep running through walls.
  • Have courage and genius.
  • Be determined.
  • There’s an ugly side and there’s hard work.
  • Be pragmatically pessimistic. Know what can go wrong. Realize this or you will quit.
  • If you don’t love it you won’t make it through the long period of inevitable pain.
  • It’s a long road.

Success Advice from Top Entrepreneurs Read More »

Product Launch Checklist

Here are several steps to launch your next product:

Define the Unique Selling Proposition (USP) for your product. Your team needs to form the communications as to why this product is the best in the world.

Outline all of the goals for launch. What metrics are to be tracked, what revenue numbers are desired.

Define the customer profile. Who is the target audience?

Write up a media plan. Who needs to know about the launch, where are they hanging out online, and who should you be collaborating with to get the word out?

Assign team roles prior to launch. Each marketing teammate and outside contractor must understand their launch roles. Provide training and learning to fill knowledge gaps.

Write a press release kit. Connect with journalists from shared professional connections. Build rapport with new journalists outside of networks who are relevant to the product.

Invest in media monitoring teammates and software. Task someone to watch who is mentioning similar products. Use AI and sentiment analysis software to automate research functions.

Analyze optimal dates and times for launch. Prep all media releases for optimal slots.

Confirm execution with journalists. Ensure content is ready to be launched at specific times. Check with journalists to see if additional resources are needed for smooth delivery.

Share launch calendar with all people involved.

Offer and communicate bonuses to early adopters. Reward those who love your product to spread word-of-mouth.

Develop online promotional content. QA check with team. Also covers social media, online ads and email.

QA check with manufacturing. Ensure the product is ready, with no foreseen hiccups. Test launch with team.

Communicate with Support team. Confirm that the team is ready to handle customer service issues as they arise, with baseline script templates ready for predicted scenarios.

Connect with friends and family across the team about launch to spread the word and create pre-buzz discussion.

Launch press release and media. Monitor initial discussions and comments.

Deliver VIP support to early adopters. See where improvements can be made, gather feedback. Track NPS scores.

Track revenues, see where marketing initiatives are optimal, reinvest in those channels.

Prepare long-term communication plan for post-launch recurring sales.

Product Launch Checklist Read More »

Scroll to Top