Success

Fall asleep in 13 seconds with this video of black holes.

Apple

Video.

Here is how I got 1,000 YouTube views for 1 video in 6 hours…doing nothing.

Notes:

• suggested videos (video was shared by YouTube across major video end screens – cocomelon, baby shark, pinkfong…surprising considering none of my videos are classified as ‘made for kids’)
• timely (santa doodle around christmas time)
• succinct content (vid was to-the-point, exactly what title described)
• Unique hook – not just the usual Santa doodle – it was a thin Santa (enough of a difference for people to click through compared to more common vids)
• Thumbnail showed a sneak peek, but not everything (Santa’s head, had to click for the body)
• Average view duration was just OK (~%24 of vid), probably enough to gain traction
• Only 2 likes, nothing earth-shattering there
• Did no shares across any of my social media accounts (just an upload to YouTube)
• Perhaps because it was published at a time when not many videos are published (close to Christmas holiday), I gained notice there
• This is the first time I’ve had 1,000 views in a day, let alone a month, for one vid
• My subscriber count (277 subs) definitely did not play a factor

Apple

Video.

Here is how you can find a profitable eCommerce niche.

The first question to ask: what interests you?

Almost any niche could work, but first you should ask yourself what kind of store you could run on a daily basis. If someone can make millions selling pet rocks, anything is fair game.

The ultimate three money-making niches are: wealth, health, and relationships. Sell something within a subcategory of those niches and you have a potential winner. Again, this all depends on what interests you.

Another approach to niche discovery is to think of a product that only 10,000 customers might want. Why? It helps you to laser-focus your business on a specific audience. Sure, you can expand later, but the more specific to start, the better your marketing and sales results will be. Everything to everyone is nothing to no one.

You could also do a search on Shopify for eCommerce inspiration. I found a number of listicles on there, such as “50 Best Shopify Stores to Inspire Entrepreneurs in 2021”. That’s a good way to open the idea flood gates.

Conduct keyword research on Google to see what is popular in search results. You might just find a trending idea for your next store.