Making an automated email campaign that lives on forever is easy. All you need is MailChimp to set up the email format and a blog that you update regularly.
You will take the RSS feed from your blog and have it map into the email.
I run a monthly newsletter using this method, and I don’t have to manage a thing. If you have more content on your blog, you could run a more frequent campaign, i.e., weekly. Just be careful not to send too many emails, as you might lose subscribers.
Here is the template I use for email automation (feel free to use this for your campaign):
Simple Text template
Subject example: 5-Minute Fix
From: Person/Business Name
From (email): Business email
Preview text: The latest this month
Logo
Headline: 5-Minute Fix
*|RSSITEMS:|*
*|RSSITEM:TITLE|*
*|END:RSSITEMS|*
Read More button
Footer:
Business name | Unsubscribe
Business mailing address (no hyperlink)
*|REWARDS|*
You may change the subject line and other variables to suit your needs. A plain-text email is all you need to get started with your first campaign. Email marketing research has shown that the simplest email tends to convert the best.