Naming your business appropriately is the difference between standing out and fitting in among the crowd of other companies out there.
The original name you choose is not permanent. It’s best to think of something that is easy to spell and describes what you do.
Using your personal name is a great idea if you want to promote yourself or craft a meaningful historic story. Most coaches and consultants will approach their business this way, using their experience as a way to leverage their name.
A description of what you do helps with online search results. A construction company clearly communicates what they do if they add the word construction at the end. Same goes for plumbers, electricians and any other business.
Funky names can work, with some marketing creativity. Be prepared to spend more money on advertising to let others know what you do.