Trev

Here is a sample freelance profile bio for email marketers. This description helped me land several high-paying clients on Upwork. I hope it helps you too:

Do you want to get more sales and customers from your email marketing efforts? Are you doing everything right to be seen and heard online? Let’s get your email marketing strategy aligned to bring you the results you deserve.

I’m here to set up your email campaigns for success by educating and nurturing your fans to buy from you and no one else. I love marketing and can’t wait to see your company grow.

Here are the ways I build successful campaigns with email marketing:

• Email opt-in messaging — when visitors reach your site, is your offer compelling enough to convert the lead to a fan? I’ll work with you on your content upgrade and giveaway offer to increase your signup conversions to a whole new level.

• Re-engagement — connect with your list of old fans, the people who have been waiting to hear from you again – this is low-hanging fruit!

• Educative automation — send a series of nurturing emails upon initial signup to educate prospects into buyers.

• Segmentation — send relevant, personalized emails based on subscriber interests. Don’t send a mass email ever again!

• Design — add powerful imagery and single call-to-action to make your communication stand out.

• Mobile optimization — make emails that look incredible on mobile devices.

You will see a major increase to your open rates, click-throughs and sales with these email campaign strategies.

Here are just a few more results from my marketing execution:

• 47% increase to monthly website sessions and marketing qualified leads
• 34.3%+ open rates and 5.1%+ click-through rates for email marketing
• In-depth social media recommendations for small businesses
• Social competitive analyses for major global brands (NBC, Nike, Target)
• 1,000+ membership growth in 45 days via Facebook Groups
• 400+ opted-in email subscribers in less than 30 days
• 95+ Google PageSpeed Score (from 64) via website optimizations
• 109 Google Reviews (from 9) for employer in three months.

With me you get someone who understands how to use top marketing platforms like Salesforce, MailChimp, Pardot and HubSpot to effectively execute on your next marketing initiative.

What clients say about my work:

“Trevor is a perfect mix of creativity and innovation. He offers transformative insights that put him in a whole new calibre than other marketers.” – Cliff

“Amazing communication, fast efficient and a pleasure to work with!” – Anthony

“We hired Trevor to create and execute a marketing campaign for our company. Overall, his work was very well received by management and the campaign was a tremendous success. Great quality, great value, and very professional.” – Brad

To take this chat to the next level, here’s what you should do next:

Let’s see if we’re the right fit. If you’re looking for a customized strategy to bring your business more fans and more sales results, we’re aligned.

To get the conversation started, let’s chat!

P.S. I tend to smile a lot, people say I’m even more polite than the typical Canadian.

Trevor Carss
Email Marketing Specialist

Email marketing automation is a proven way to engage with fans and build rapport throughout the sales process.

I love email marketing because even today, it is still the #1 marketing channel to grow a business. The average return on investment in email marketing is a 44:1 ratio. That means you can make $44 for every $1 spent on your campaign!

I’ve been working with tech startups, established companies and new business owners on email marketing for over a decade to help them focus on the work they love doing. The reality is, email marketing is a science and an art. Most businesses are not investing enough time on this channel because of the technical and data-driven aspects involved.

If you are looking to build or optimize email marketing campaigns, you will want to take an inventory of the content you have created thus far, across all of your business assets. Most of what you have written or posted on your website or social media can be re-purposed for email marketing. Do not feel the need to re-create from scratch.

All it takes is 5-8 pieces of content to make an effective automation sequence – a series of emails that are sent automatically upon new signup.

I believe there are several email marketing sequences to help grow a business. These include:

Welcome email.
Monthly newsletter.
Sales nurture.
Brand awareness.
Reconnection.
Customer onboarding.

Let’s break down each one.

When a website visitor subscribes to your email list, they are now a warm lead. Introduce yourself with an effective welcome email saying who you are and what subscribers can expect from you.

Then you have the monthly newsletter. This is relatively straight-forward to build because you can have your blog content shared via RSS in an email. If you write on your blog weekly, you can auto-send a summary of these posts each month without having to invent a newsletter. Most email marketing providers give you this option without too much technical involvement.

In building your sales process via email marketing, you will want to structure a sales nurture campaign. This is a personalized 5-7 email sequence to take a prospect from warm to hot following the welcome email. Aim to educate or entertain your prospects instead of the hard sell here. You can build a call-to-action in each email, but I would suggest using soft words like “Explore” or “Learn More” in the text. “Buy Now” is better reserved for landing pages with eCommerce set up.

You may wish to share your story via a series of brand awareness emails. Use these sparingly over time to broadcast important details about yourself, your product and any important updates.

If you have not heard from someone in awhile, sending a reconnection email is a fantastic way to rekindle the love. Offer incentives to win their engagement back.

If a purchase has been made, send a series of customer onboarding emails to help explain how to use your product. This step-by-step process will indicate that you care beyond the sale.

If you are just getting started with email marketing, build a simple funnel flow with just the welcome email and newsletter. You can always build upon your initial structure over time. Most email marketing providers provide templates to set this up without a hassle.

I hope these tips will help you on your next email marketing campaign.