Trev

Apple

Get your product in the hands of those who can take it to a greater audience.

Who can take your product and make it available everywhere?

Similar to the influencer strategy, distribution will take time. Make a list of who to go to. Get a deal to carry your product. Keep knocking on doors. Find the list of partners who work with the distributors to see if you can get a referral. Increase your chances of a response by building the branch of relationships now.

Find a tech startup app that pairs nicely with your product. Get on that app. For example, putting your product on Kickstarter is a great way to validate and distribute your product.

If you’re selling a digital product, make a list of the platforms and partner integrations that will help leverage your existence. If you aren’t on Amazon, get on Amazon.

Apple

Reach out to the leaders in your niche to get your product promotion prowess on.

You’ll see YouTube and social media influencers (experts / gurus) all over the Internet. These influencers are the pathway to enormous awareness for your brand, as they have a large following in the thousands and millions.

Reach out to the influencers in your industry and ask if they’d be interested in a co-partnership or cross-promotion. Offer them some of your products for free in exchange for a quick plug. Do whatever it takes to get them talking about you. Follow them, subscribe to their blogs, comment on their articles, guest post for them.

Become a kind, persistent stalker and eventually they will listen to you. They are ignoring you at the beginning because you can imagine how many one-off requests they receive.

This tactic takes time. Influencers are busy. Do something creative to get their attention – free swag helps. Befriend them on social media to improve your chances. You may get rejected a thousand times before you get a response. All it takes is one influencer endorsement to amplify your business name. Befriend, engage, stick with it.

Apple

Start giving back by writing for others – the best way to build web traffic quickly when you’re starting out.

I like to find 100 top blogs in my niche to contact. Finding an email can be a challenge if it doesn’t appear on the Contact page. As an alternative, consider reaching out on Twitter or another social media platform.

Here is a script I use to reach out to bloggers in my niche:

Subject Line: Brilliant Guest Posts

Hey [Blogger name],

Love your site. Noticed you write a lot about [subject]. I recently wrote a post for [Name of blog] that generated numerous social shares.

I have a few guest post ideas I’d love to share with you:

[Headline 1]
[Headline 2]
[Headline 3]

I will send over a finished post if any of these stand out to you?

Cheers,
Trev