Marketing

If you are on Quora, the famous question-and-answer site, you may want to start your Q&A journey with a well-written bio page. I am going to show you how to create one.

Here is how mine looks as of writing this post:

I think it’s important to create a fun bio to stand out and show your personality. If you want to succeed with the community on Quora, being yourself matters.

Let’s break down the most important elements of the bio.

Profile photo

Your photo should clearly show you in a 200px x 200px resolution. Use something similar to your LinkedIn photo if you are aiming for a professional look. If the image is blurry after uploading, you may need to tweak the resolution.

Credentials

Keep your credentials short, relevant, and to the point. List your job titles or a brief quote, depending on your personality. Try to align this with your areas of expertise and the topics you intend to answer. If this is your main credential, it will show up on the majority of questions and answers you write.

Description

The bio description is where you can really let your personality shine. Add your accomplishments and fun facts about you here. Be creative to stand out and increase the likelihood that someone will follow you.

Link

While crafting your bio description, don’t forget to include a link to your website. This is a major opportunity for you to gain referral traffic from Quora to your products and services. You may place the link anywhere in your description, as long as it makes sense to the reader.

Note: I like to have the link added near the beginning. This way I know it will show up without having to skim through the rest of the content.

From a business standpoint, your link is one of the more important aspects of your Quora bio. Most of my website traffic, aside from organic search, is from this link.

There you have it, a quick summary of what you need to keep in mind when writing your Quora bio. If you are missing that personality on your page, hopefully this post will spark some inspiration for you.

Everyone who exists online should have a beautiful-looking website today.

There are no more excuses for a website that doesn’t act like a qualified sales tool for your business.

I’ve built dozens of websites using WordPress, and with countless more free website builders available today, anyone can redesign or build theirs in a few minutes.

Every website should have an email opt-in form. I have a simple one on my blog to allow visitors to stay updated on my latest work. Without email capture, your website misses out on the #1 lead capture mechanism for your business.

Statistics show a 44:1 return on investment under email marketing. As much as I love marketing channels like social media and SEO, that is an appealing return.

With MailChimp or any email marketing platform, adding in code for your email form is a piece of cake. Even without updating your website, an email form could increase your sales instantly.

If you have any traffic to your site, you could convert on average 1-5% of your visitors to leads, depending on the quality of your freebie offered in exchange for an email.

Lead capture will only work if you supplement your website with valuable content. What story are you conveying to your audience? That message needs to ring loud and clear to visitors. Focus your points on one end-goal and design everything around that.

I like to look at Apple’s website as an example of quality design. Their end-goal is to sell more tech products. Apple succeeds by making the product images and text content beautiful. If someone lands on their site, it is very likely that they will explore more and potentially hit that “Buy Now” call-to-action for any number of products.

Amazon.com is another example of a website with a focus. They offer personalized recommendations for every page you land on, and eCommerce shoppers are simply hooked in with the experience. It helps that Amazon has one of the fastest websites to encourage further browsing. Make your website fast and you can see sales benefits as well.

I hope these examples will help you deliver the kind of online experience that your website visitors will appreciate.

I go in-depth on more marketing tactics in the articles below:

MailChimp Marketing Mastery (free YouTube course)
How To Improve Your Website Load Time
11 Ways to Optimize Your Website for More Sales

As a children’s author, are you looking to sell more books online?

Gathering reviews is one of the most powerful ways to stand out and get noticed in a sea of children’s stories.

In this course, children’s picture book author, illustrator and marketer of over a dozen self-published stories, Trevor Carss, will show you how to increase your reviews on Amazon with some simple marketing and growth hacking tactics.

Improve your book sales as a children’s author by increasing your Amazon reviews now! Start the course on YouTube here: