This goes for all humans, furry people and anything else that works in a company:
No chest grabs. No groin grabs. No weird double-winks. No dirty talk.
Single winks are acceptable. Smiling is acceptable. Staring is acceptable (but creepy). Hugging is acceptable. Foul language is acceptable (if used sparingly). Play time is acceptable (if mutually agreed upon).
Undies are mandatory. Clothing is mandatory.
Zero-tolerance. Any problems, both disputing parties are to be fired. Decide beforehand if you would like to lose your job for harassment cases.
You are responsible for handling your sh*t. Handle it. Those who can’t, can’t work here.
For everything else, here is the number for our company therapist.
Automating your marketing is the optimal way to grow your business in the 21st century. With a few simple systems in place, you can have several tasks handled for you without a hitch. Here are the resources I have used and would recommend to any business owner (I am not affiliated with these links in any way):
Creating consistent content for your website is one of the most time-consuming tasks. To ensure your website ranks better for SEO over time, this blog team can create articles for you on a set schedule of your choosing.
For an inexpensive logo, 99designs has a great pool of professional graphic designers. If you find a designer you like, they could take on additional branding work for you. To keep an eye on their output, I suggest using a collaborative design tool like Canva. Also mentioned in video: Google Drawings and Unsplash.
Finding a marketing assistant in your area could take months. To have one in days, try Upwork. There are also certified ads specialists and social media experts on here, you just have to sort through it to find the right people for your next project.
Finding more Google reviews for your business can be challenging if your online presence is fairly new. Podium makes the business of finding five-star reviews easier, with excellent conversion rates. Restaurants would find this tool particularly beneficial for new business. Also mentioned in video: AskNicely.
Have social media posts shared across all of your social media platforms with Zapier. Use the platform’s different integration features to simplify how you use common business apps. IFTTT is another tool for simple automation tasks.
Converse AI is a fun tool for building chatbots. This is a game-changer for web lead gen, as it automates your live chat conversations with artificial intelligence. Facebook messenger has an AI tool for this too.
If you build out a top-notch email sales funnel through MailChimp automation, you will have the best marketing assistant in the world, working for you. Email marketing is still the best growth opportunity for new businesses, even compared to social media.
These are some ideas to chew on for your next set of marketing initiatives. If you combine all of these tools, you could build a nice marketing system that runs on autopilot for you. Then you can finally get back to working on your business, rather than in it.
If you are looking to build your empire of wealth, here are the ways to do it (note: I’m no expert, but I love trying new money-making ideas).
Create a top-notch eBook and give it away for free in exchange for prospect emails. Hustle to promote on social media. The eBook can be as small as 20 pages as long as it provides tremendous value. You’re trying to build credibility before you can start charging. If you can’t write, grab a ghost writer on Fiverr and ask them to write your idea. Cost is about $60 to do this.
As your email list grows, keep producing quality blog content resources to help people in your niche. Podcasts, how-to’s, long-form articles, webinars and guest posting are all great ideas.
Follow-up with a freemium product, something people can try before they buy the full version. Charge approx. $19-$49 for the full version, depending on how you perceive the value and how others will perceive it. Material can be in the form of online courses, exclusive videos, apps, you name it. You should be producing something of even higher value than your eBook in this instance.
Build a mastery training program or course in your niche and sell that for even more, say $199. Convince your following of the value by communicating how it will solve their problems.
Offer coaching and consulting services. These can range in hourly amounts, depending on your experience at this point. Some people charge $60/hour, others can get away with $5,000/hour. Determine what you think you’re worth and own it.
Get into speaking engagements. This can bring you $1,000-$100,000 for each venue, once again depending on your experience. Start with high schools and universities to build street cred. Publish your speaking events on YouTube – someone might eventually notice you.
With no money in pocket, you have to be in the “give” mindset right now. Give value first, then wealth will come later. If you follow this Sales funnel approach described, where you’re offering free value up front, you will get there. Best of luck.
